{"product_id":"waterloo-tea-earl-grey-copy","title":"Waterloo Tea - Ceremonial Matcha","description":"\u003cp\u003eA ceremonial grade matcha from the volcanic foothills of Kirishima, Kagoshima – grown on mineral-rich organic soil under a unique shade cover invented by the producer himself. Vivid, deeply green, and smooth with a natural sweetness and umami depth that makes most other matcha's feel like a different product entirely.\u003c\/p\u003e\n\u003ch2 class=\"h2\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eNot all matcha is created equal – and this one makes that point better than we ever could. \u003cbr\u003eOur ceremonial matcha comes from a family farm nestled at the foot of the Kirishima volcanic mountain range in Makizono, Kagoshima. The farm has been growing without synthetic pesticides or fertilisers long before it was fashionable, and has recently passed from father to son – a new generation carrying forward something genuinely special.\u003cbr\u003e\u003cbr\u003eWhat immediately sets this matcha apart is the colour. Where lower-grade matchas and older teas fade into a dull, yellowed green, this one is vivid and deeply saturated. This is a direct result of the extended shade cultivation that drives chlorophyll production into overdrive. But colour alone doesn't tell the full story.\u003cbr\u003e\u003cbr\u003eIn the cup, this matcha is everything ceremonial grade should be: smooth, sweet, and layered with a distinct umami depth. The mouthfeel is thick without being heavy, grassy without being sharp, and there's a natural sweetness that lingers long after the last sip. Prepared as a traditional thin whisked matcha (usucha), it's meditative and refined. Prepared as a thick matcha (koicha), it's extraordinary.\u003cbr\u003e\u003cbr\u003eBeyond taste, matcha has long been celebrated for what it does to the mind. Because you're consuming the whole leaf (not just steeping it) you ingest a significantly higher concentration of active compounds, including L-theanine and caffeine. The result is a state of calm, focused alertness that Buddhist monks have relied on for centuries and that modern professionals are rediscovering for their own reasons. This isn't a caffeine spike. It's something more considered.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eAvailable as loose powder, supplied in airtight packaging and presented in a resealable pouch.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"50g","offer_id":58812301508943,"sku":"CM(WT)-50","price":24.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/6953\/3775\/files\/Ceremonial_Matcha.webp?v=1789735272","url":"https:\/\/ithaka.coffee\/products\/waterloo-tea-earl-grey-copy","provider":"Ithaka","version":"1.0","type":"link"}